Let’s look at the numbers. It’s been stated for years that 10-12% of the motorcycle market is women. That’s based on registrations. How accurate is that? It could be 25%. Why? Because sometimes a woman’s motorcycle is registered under a man’s name. When talking about apparel, it’s also important to consider the number of passengers. Don’t they need gear even if they’re not up front? Plus, women more often make the shopping decisions for a family.Often, the women is the family CFO, so purchases have to be approved by her. And let’s not forget that this is about shopping. And, women do love to shop. I mean, I have six different suits, which I wear based on my ride or even mood that day!