Schuberth is a global, head-protection technology company based outside Berlin, with a satellite office where I work in California. I travel to Schuberth headquarters several times a year, and speaking German is a benefit to the relationships with my colleagues there. I also use my language skills to help translate parts lists, ads and manuals.…
DetailsI was excited to hear of the newly formed Women’s Coalition of Motorcyclists (WCM) and their goal to double the number of female riders by 2020 and promote women’s prominence in motorcycling.I’m happy that today there are so many high profile role models, because this is what helped me get past my “girls don’t ride…
DetailsI was fortunate enough to be at the “2012 International Female Ride Day” events in Canada. Vicki Gray, who created the global event, lives in Toronto, so they make a big day of it up there. It was a great ride, visiting motorcycle manufacturers, a photo shoot at at Toronto City Hall and a get-together…
DetailsLet’s look at the numbers. It’s been stated for years that 10-12% of the motorcycle market is women. That’s based on registrations. How accurate is that? It could be 25%. Why? Because sometimes a woman’s motorcycle is registered under a man’s name. When talking about apparel, it’s also important to consider the number of passengers. Don’t…
DetailsSchuberth’s C3 product line is a third generation of flip-up motorcycle helmets. The women’s fit version, the C3W, was introduced in 2010. Engineers at Schuberth stumbled across cosmetic-company research that indicated the female head is typically smaller and features a narrower jaw and higher cheekbones. So, they devised a helmet with the comfort liner specially…
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