I was fortunate enough to be at the “2012 International Female Ride Day” events in Canada. Vicki Gray, who created the global event, lives in Toronto, so they make a big day of it up there. It was a great ride, visiting motorcycle manufacturers, a photo shoot at at Toronto City Hall and a get-together…
DetailsLet’s look at the numbers. It’s been stated for years that 10-12% of the motorcycle market is women. That’s based on registrations. How accurate is that? It could be 25%. Why? Because sometimes a woman’s motorcycle is registered under a man’s name. When talking about apparel, it’s also important to consider the number of passengers. Don’t…
DetailsSchuberth’s C3 product line is a third generation of flip-up motorcycle helmets. The women’s fit version, the C3W, was introduced in 2010. Engineers at Schuberth stumbled across cosmetic-company research that indicated the female head is typically smaller and features a narrower jaw and higher cheekbones. So, they devised a helmet with the comfort liner specially…
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