Sisters’ Centennial Motorcycle Ride

  The 2016 cross-country Sisters’ Centennial Motorcycle Ride commemorates the 100th anniversary of Augusta and Adeline Van Buren’s courageous motorcycle ride across the United States. The Ride will honor and celebrate female motorcycling heroines of the past and promote the growth of women motorcyclists and the motorcycling community. Join the 2016 Sisters’ Centennial Motorcycle Ride…

Ride History

I started riding (street) two decades ago, and a few years later got into off-roading as well, and later raced desert and motocross for several years. I currently own a Honda Superhawk and Ducati 750Sport, plus a couple of Yamaha dirt bikes. I started riding on a whim really. One night I made a comment…

INDUSTRY TAKE

I have been working in the motorcycle industry for over 20 years. My first job out of college was on staff at the Motorcycle Safety Program in Oregon, where I grew up. I enjoyed teaching the classes and knew I had found my career niche. Some classes were for women only, while others were mixed…

TAKE ON INDUSTRY TRENDS

Let’s look at the numbers. It’s been stated for years that 10-12% of the motorcycle market is women. That’s based on registrations. How accurate is that? It could be 25%. Why? Because sometimes a woman’s motorcycle is registered under a man’s name. When talking about apparel, it’s also important to consider the number of passengers. Don’t…