Ride History

I started riding (street) two decades ago, and a few years later got into off-roading as well, and later raced desert and motocross for several years. I currently own a Honda Superhawk and Ducati 750Sport, plus a couple of Yamaha dirt bikes. I started riding on a whim really. One night I made a comment…

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INDUSTRY TAKE

I have been working in the motorcycle industry for over 20 years. My first job out of college was on staff at the Motorcycle Safety Program in Oregon, where I grew up. I enjoyed teaching the classes and knew I had found my career niche. Some classes were for women only, while others were mixed…

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TAKE ON INDUSTRY TRENDS

Let’s look at the numbers. It’s been stated for years that 10-12% of the motorcycle market is women. That’s based on registrations. How accurate is that? It could be 25%. Why? Because sometimes a woman’s motorcycle is registered under a man’s name. When talking about apparel, it’s also important to consider the number of passengers. Don’t…

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OUTLOOK ON FEMALE MOTORCYCLING PRODUCTS

Schuberth’s C3 product line is a third generation of flip-up motorcycle helmets. The women’s fit version, the C3W, was introduced in 2010. Engineers at Schuberth stumbled across cosmetic-company research that indicated the female head is typically smaller and features a narrower jaw and higher cheekbones. So, they devised a helmet with the comfort liner specially…

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